Apocalyptic Chic

This project aimed to find a brand that lost its identity and to propose a new idea for its revival based on the forecasted trends for the season. Versace was chosen as recent collections do not differ much from its second line Versus, Thus, the brand is losing its identity. 

The proposal was to look at the heritage of Versace’s founder - Gianni Versace and pay homage to his work by including more fabric manipulation into designs, use prints and return to a curvier silhouette that celebrates ‘women’s curves’.